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The American Marketing Association


The Data Warehousing Institute
The Project Management Institute
Dallas Oracle Users Group
Marketing Chair, DW/BI Special Interest Group
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WHO WE BENEFIT
Our immediate sponsors are typically department heads within large to mid-market firms. Whether Director, VP or Controller, all share a need to solve pressing market and finance issues demanding strong data management and analytical skills.

Representative projects and sectors we've had major involvement in include...
TRANSPORTATION & LOGISTICS
  • marketing information system quantifying world-wide customer profitability. Improved P&Ls--stored in relational and OLAP data marts--are now used by all levels of management to guide customer retention programs and direct global investments

TELECOM
  • B2B campaign management, incorporating data warehouse and lead management applications.
    Result: 12% reduction in churn for select products; 7% reduction in marketing expenditures.
  • new product forecasts.
    Result: 96% accurate next-year estimates via Monte Carlo simulations.
  • eCRM & data warehouse strategies encouraging customers' use of low-cost support channels

RETAIL & MFG
  • ad media planning: understanding the correlation between ad $, placements and sales
  • demand forecasting models used to automate replenishment, based on categories with shared characteristics
  • program management and strategic planning supporting an automobile manufacturer's SCM implementation
  • a corporate planning application used to quickly cycle through budget alternatives...what is the impact of one decision vs. another? CFOs want the answer immediately!

FINANCIAL SERVICES & PUBLIC SECTOR
  • data mart responsible for global realty investment tracking.
    Result: greatly lowered maintenance costs; 75% reduction in report cycle times
  • financial planning data mart development.
    Result: 66% reduction in time required for month-end closings
  • ERP data warehouse relied on by over 2000 end-users.
    Result: Timely budgetary, grant and payroll information to guide short and long-term decision making
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