 |
|
| » |
, CST |
| » |
D/FW:
| |
|
|
|
MEMBER OF :
|
|
|
|
|
|
|
|
|
 |
 |
|
|
|
| OVERVIEW |
|
|
|
Gaining market share, keeping customers and controlling costs remain key objectives during this first half of 2008.
Mid-market executives and Fortune 500 department heads turn to us to cost effectively meet these complex needs. How? Through improved use of their existing database systems.
Marketing sponsors ask us for database marketing and data mining applications that find profits where others can't (e.g., acquiring new customers based on profiles of your best customers, retaining customers by predicting attrition, and calculating the level of expenditures warranted for campaigns.)
CFOs require 'business intelligence' systems that display accurate SKU or customer-level P&Ls, permitting reliable channel and store comparisons over time. Improved forecasts are vital, too!
Data warehousing and analytical skills are combined with an understanding of industry issues, as we refine and implement your vision.
|
|
|
 |
|
|
|
|
|
|
 |
|
| RAPID PAYBACK |
|
|
|
As guest columnist for the Dallas and Charlotte Business Journal, Steve Mong offered this advice on building efficient corporate planning systems. . . more »
| |
Success breeds success, and we want yours to occur as quickly as possible.
That's why we work with you to break up projects into deliverables that lead to quick payback.
This means designing databases that satisfy immediate needs, but conform to standards that permit growth in size and functionality. Whenever possible, it also means using technologies you already own.
|
|
| LEVERAGE YOUR SYSTEMS! |
|
|
|
We've seen it too often...CRM & business intelligence projects burdened with excessive costs.
It happens for a variety of reasons, one being vendors who would rather sell new licenses than point out technologies you already have available to solve your pains.
We take pride in being able to make the most of any resources you already have in-house.
Case 1: Microsoft(!), Oracle and IBM's ubiquitous server databases, now bundled with more functionality than most consultants realize or competitors want to acknowledge. We tap this latent power to shorten project payback.
Case 2: Excel is consistently overutilized as a database and underutilized as a source of sophisticated marketing and financial models.
We help you store clean data in a true database, linked--for example--to Excel front-ends that suggest optimal pricing or take the drudgery out of capital budgeting.
|
|
|
|
|
|
|
|
|
|
